Marca: Sakura
ES
El reto: Promocionar los rotuladores Sakura Micron Prigma en la revista de Arco Madrid.
Idea: Como uno de los principales beneficios de producto es la finura de los mismos, decidimos emplear la metáfora de las huellas dactilares. Mediante esta, ejemplificaremos los distintos grosores que tiene la gama, haciendo alusión a que son tan únicos como una huella dactilar debido a que son capaces hasta de delinearla detalladamente.
EN
The challenge: Promote Sakura Micron Prigma markers in the Arco Madrid magazine.
Idea: As one of the main benefits of the product is its fineness, we decided to use the metaphor of fingerprints. Through this, we will exemplify the different thicknesses that the range has, alluding to the fact that they are as unique as a fingerprint because they are even capable of outlining it in detail.
Idea: As one of the main benefits of the product is its fineness, we decided to use the metaphor of fingerprints. Through this, we will exemplify the different thicknesses that the range has, alluding to the fact that they are as unique as a fingerprint because they are even capable of outlining it in detail.
ES
Los colores, en realidad, no tienen importancia, ya que lo primordial es que simplemente sean completamente opuestos en la rueda cromática, con tal de conseguir filtrar las imágenes y crear el 3D. Por ello, jugaremos con el medio, empleando papeles con los distintos colores empleados en las diferentes huellas para que, al ver la gráfica a través de ellos, se cancele ese propio color y se vean los demás.
EN
The colors, in reality, are not important, since the main thing is that they are simply completely opposite on the color wheel, in order to filter the images and create 3D. For this reason, we will play with the medium, using papers with the different colors used in the different prints so that, when seeing the graph through them, that color itself is canceled and the others are seen.
